Here is the new logo, advertisement and the product :
As you can see, we tried to keep the logo as simple as possible, but also is easy to remember, and we think we succeed with this logo. Well, our advertisement maybe has too much tekst, but we think that was required to explain the new product to our customers.
And now, i will upload the press release and mission statement. First the mission statement, after that the press release:
The mission statement
The mission of Hazel is to bring more confidence into the world and to make it easier and faster to reach the beauty people want, by offering high-quality products that are easy and fast in use. Hazel believes that more confidence leads to better performance. This way, we hope to contribute to people´s lives.
And now, i will upload the press release and mission statement. First the mission statement, after that the press release:
The mission statement
The mission of Hazel is to bring more confidence into the world and to make it easier and faster to reach the beauty people want, by offering high-quality products that are easy and fast in use. Hazel believes that more confidence leads to better performance. This way, we hope to contribute to people´s lives.
And now, the press release:
New York’s fashion week, New York
29 November, 2011
29 November, 2011
Hazel presents:
The most inventive product we’ve ever made
The most inventive product we’ve ever made
Shaving without blades; It sounds impossible, but thanks to Hazel, this is now reality. This crème makes it possible for men to shave without blades, our new, highly inventive crème does all the work.
‘Thanks to this product, all men across the world can save time and money with shaving without any form of irritation. Blades can be thrown away and shaving is changed in something that is no longer time consuming and it’s no longer a source of irritation for your skin ’ according to Angela Lang, CEO of Hazel.
With this new product, men can save so much time, because shaving is done in only 2 minutes. Nowadays people are always in a hurry, because everything is going fast, and you just have to keep up. Thanks to Hazel, men can just put the crème on, the crème does it’s work and when you wash the crème off, the small hair on your face will also be washed off! So, while shaving, you can do your hair or something else, because the crème does all the work for you. Blades are no longer required and therefore outdated
In short we can say that our new crème makes shaving for men tremendously easy. No blades are required and your done in 2 minutes.
The product will be available in the US from 12 December. In the following weeks the product will be sold across the entire world, starting with Asia and Western-Europe.
END
About Hazel
Hazel was founded in 1972 and is one of the world’s largest direct sellers of cosmetics and beauty product over the last 50 years. From the beginning until the mid-1980’s, Hazel was one of the leaders in the global cosmetics, fragrances and toiletries (CFT) industry. Since 15 years, Hazel is facing some problems with reaching their customers and dealing with the heavy competition on the market. Although Hazel was able to hold their position as one of the leaders in this market, they wanted to change things. With a new CEO, Angela Lang, and a new, highly inventive product they want to boost the company to the number one position in the world.
This was everything that had to do with the Hazel case. I think i'll post tomorrow again about the match of ajax that will be played tonight!
